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Social media marketing is the new wave in the digital age. Considering the amount of time people spend on social media, brands realize that no marketing strategy for their organization today is complete, without the inclusion of social media marketing.
Well, the reactions being positive or negative, it is always nice to know if your brand is the talk of the town. It is in the brands’s best interest that they get to know what is being talked about their organization and the overall responses and image people hold about it. This can only help them track where they are going wrong, can also guide them to the new trends and needs the people hold and may also motivate them to come up with something new and better to keep up to the expectations of the people. Content curation is key to social media marketing, and this can only be done if the brands are open to the real time feedback they receive from their target audience. Many brands appoint social media agencies to market their brand, but get very basic reports in return in terms of the social media analysis. Its important brand managers are made away of user-friendly tools which would help them get better insights and customer feedback. We cannot really point out one of the tools and say it solves the purpose of social media analysis, hence analyst use a combination of the below tools to get the best results. As much as we do this, manual analysis is equally important to understand brand sentiments.
13 Tools that help you track what customers have to say about your brand are:
It is also better to use Paid trackers, or listening tools. Some of the paid services are:
There are many ‘listening tools’ which exist besides these, some of them being Scout Labs, Sysomos, EvoApp, Social Mention, or even Google Insights.
Using these tools, brands should use the information collated and draft a social media policy to give the social media marketing a better perspective and outline the bigger idea of having their brand enter into the digital space. There are very few tools within the UAE which are also compatible to the Arabic language and normally require manual inputs.
The main idea is to keep track of the company’s growth along with the constant change in the needs of the people. It’s a customer centric market today, conversations are already happening whether brands reach our to their target audience or no. The key is, are you listening to what they have to say?