13 ways to monitor your brand on Social Media


Social media marketing is the new wave in the digital age. Considering the amount of time people spend on social media, brands realize that no marketing strategy for their organization today is complete, without the inclusion of social media marketing.

Well, the reactions being positive or negative, it is always nice to know if your brand is the talk of the town. It is in the brands’s best interest that they get to know what is being talked about their organization and the overall responses and image people hold about it. This can only help them track where they are going wrong, can also guide them to the new trends and needs the people hold and may also motivate them to come up with something new and better to keep up to the expectations of the people. Content curation is key to social media marketing, and this can only be done if the brands are open to the real time feedback they receive from their target audience. Many brands appoint social media agencies to market their brand, but get very basic reports in return in terms of the social media analysis. Its important brand managers are made away of user-friendly tools which would help them get better insights and customer feedback. We cannot really point out one of the tools and say it solves the purpose of social media analysis, hence analyst use a combination of the below tools to get the best results. As much as we do this, manual analysis is equally important to understand brand sentiments.

13 Tools that help you track what customers have to say about your brand are:

  1. Google Alerts: It is the most popular, easy and convenient way to monitor the gossip. Using keywords which are correlated to your brand can give you instant results.
  2. Technorati:  It is technically one of the leading blog search engines, and has been the core platform to provide blog updates.
  3. Jodange: It focuses mainly on measuring the consumer sentiments about the product/brand. This is done through something called as TOM (Top of Mind).
  4. Trendrr: This gives one an idea about the changing trends which have been taking place and uses graphical representations to reveal the data.
  5. Lexicon: It mainly deals with topics discussed on facebook and can be tracked by just entering the keywords.
  6. Monitter: It mainly deals with tracking what are people talking about on twitter, connecting you to a number of twitter users. Like Tweetdeck and Twhirl, this go beyond and provides real monitoring.
  7. Tweetburner: It provides you an instant ability to connect to the twitter users across the world, also giving you access to track the shortened links which helps you get more details.
  8. Twends: It is used as a piggyback for twitter search and it only searches and evaluates the user’s sentiments towards a particular brand or product.
  9. It is also better to use Paid trackers, or listening tools. Some of the paid services are:

  10. TruCast: This provides an indepth monitoring, tracking keywords carefully and they emphasize on blogs and forums. The dashboard notifications give visual representations towards user sentiments towards a brand or a product.
  11. Radian6: It provides an overall analysis about brand consumer sentiment ratings, by surfing the web.
  12. Cision: This works hand in hand with radian6, as cisionpoint can provide a lot of information.
  13. Techrigy: This is a social media monitoring source used by many PR and marketing companies. This draws information from all major social media channels.
  14. Collective Intellect: It is based on artificial intelligence, and it automatically categorizes conversations which are based on the same topic. They provide credible grouping and lessen confusion.

There are many ‘listening tools’ which exist besides these, some of them being Scout Labs, Sysomos, EvoApp, Social Mention, or even Google Insights.

Using these tools, brands should use the information collated and draft a social media policy to give the social media marketing a better perspective and outline the bigger idea of having their brand enter into the digital space. There are very few tools within the UAE which are also compatible to the Arabic language and normally require manual inputs.

The main idea is to keep track of the company’s growth along with the constant change in the needs of the people. It’s a customer centric market today, conversations are already happening whether brands reach our to their target audience or no. The key is, are you listening to what they have to say?

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