Award for the Best Social Media Campaign in the Government Sector at the Internet Awards Middle East 2012


Working for a Government client which represents Dubai’s Public Transport system was great for a start, but we enjoyed the liberty Roads and Transport Authority gave us on the digital front, and still do today. RTA initiated a Madinati Campaign last year for which the Internet Awards Middle East recognized our performance. The campaign spread through the digital ecosystem, creating awareness about how you could be a good citizen by suggesting areas of improvement to the Public Transport system of Dubai.

Facebook, Twitter and YouTube were the main channels of communication. RTA’s Fan following increased by thousands during this campaign phase.

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