Catering to journalists needs

The dynamic journalists and public relation professionals share is rather friendly and informal. However, nothing is permanent, and you could find yourself on the wrong side if you do not adhere to their deadlines. Journalists, especially in this region, have the utmost respect for PR companies.

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Being a journalist in past, I speak from experience. While the occasional phone call or email is extremely welcome, journalists prefer if they can get exactly what they are looking for from the account executives.

You cannot have a closed mentality while working in PR, you have to be open minded to journalists’ pitch ideas. Remember, their requests are based on upcoming features, and a proactive approach towards their requirements is always welcome.


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