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Every brand is a manifestation of a story and with the launch of the New Facebook Timeline for Pages, Facebook made this even more possible. So I completely enjoyed watching the FMC Livestream and the way Sheryl Sandberg took us through the evolution of technology and Facebook! There are several case studies on how Facebook has changed people’s lives, but as a marketer, what is exciting to explore is how they thought through increase interaction with these people on Facebook Pages. Rich adapting story telling which evolve and involve the customers.
1. Cover Image
2. Landing Tab & Apps:
3. Fan Interaction :
4. Flexibility of the Page :
5. Private Messages:
6. Admin Access:
7. Premium on Facebook :
8. Milestones :
9. Friend Activity:
10. Real Time Insights:
So what’s in it for us marketers? Well I believe the new Facebook Timeline can drive reach, story generation and increase the engagement with our audience to a whole new level. The branding is now organically integrated into the overall environment and along with it, all the stories generated by fans.
Yes, we will have to re-examine the app strategy and experiment with the new platform, however, this seems so very exciting and I cannot personally wait to have all our clients pages transformed to the new Facebook Timeline.
Well, that was most of what I think about the new Facebook Timeline and its features! Let me know your thoughts!