McCollins brings DAFZA App to life

Wow, where does the time go?
The McCollins Media office has been very busy lately and we haven’t had a chance to share all the amazing work we have been part of.

Today we’re talking about one of the most exciting projects we’ve undertaken recently.

McCollins Media is proud to have partnered with Dubai Airport Free Zone Authority to create the new home of the brand’s digital face, the DAFZA Mobile APP.

Our Mobile APP development team worked on design and back-end development to update the DAFZA experience, focusing on usability and functionality.

DAFZA sees millions of visitors each year. Some are just visiting and need to know about how to get there. Others work at DAFZA and need the latest services and news at their fingertips. Still others are new businesses that need information around the clock.
The APP needs to work for each of these people equally well and that’s a tall order!

Today, the DAFZA Mobile Application has gone live, sporting seamless design and inspired user experience.
A lot of thought went into the information architecture and we decided to segregate the content while bringing together around 300 services into one unique platform. From visa booking to issuing salary certificates and finding parking at DAFZA, everything now is just a touch away.
Our approach was to get the most important information easily accessible while keeping design, strategy and user experience with the contextualized overlay to the DAFZA brand.

While creating the application, we realized that complexity kills, but so does simplicity without function.

We may have cracked the formula for creating the perfect business application with lightweight interactions that require virtually no explanation.

DAFZA’s digital identity is ultimately based on the content experience across the iOS and Android  platforms, with the Windows and Blackberry versions following soon. That is what eventually brings the APP to life and paves the way for an interactive relationship for DAFZA employees and potential clients.

With all the tools integrated onto the DAFZA Mobile Application, we have mobilized and set the path towards the future of the Dubai Airport Free Zone Authority experience.

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