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Every now and then a number of designers tend to stumble upon the very prominent obstacle of what fonts to use and what not to use. This process of decision making often leaves them either indecisive or leads them to using the wrong fonts or typefaces.
A meeting was held at the ad age conference room to discuss the plight of the unsung heroes of modern day communication and was presided by Palatino typeface looking all formal and old- fashioned, extremely professional but slightly difficult to read his thoughts ordered the Arial typeface to begin the meeting.
Arial font looking all professional and relaxed that he was a pretty well recognised font but was considered too bland to be used in the ads. The designers used in the ad copies sometimes but not enough.
He was interrupted by Times New Roman who sat all small and stingy in his chair and said nothing for a very long time, said that he was not being used often and being characterised ad not being noticeable. Times New Roman, then gave an audible sniff with a single tear crawling down his cheek and said that he was also being regarded as BORING by the designers.
All of the serious talk was abruptly bought to a halt when the flirtatious and sexy looking Lucida Grande entered the room having the eyes of all of the other fonts follow her across the room. She claimed herself to be very graceful, readable, even had a funny clean font. She said that that she was found more than enough number of times on the pages of the fashion or accessories or any other clothing ads. This statement of hers earned her a disgruntled frown from the Trebuchet Ms font who looked a little less formal, clear and reliable but too well thought out to be friendly.
However after hours of serious discussions with regards to the usage of the fonts and typefaces, Comic Sans ran from across the room, trying to be the peacemaker of the sorts and using every ounce of his whimsical nature to calm all of the other fonts down. In the end he did achieve as decided by cracking a joke saying that more often than not he was used in party invitations only, without being given any kind of space in the ads.
And……after hours and hours of discussion, all of the arguments were concluded by the thready and light looking Verdana font, who proved himself to be a moderator of the sorts.
He was of the conclusive opinion that all of the designers or any person involved in the creation of the ads should use that font which completely absorbs the message that the ad is trying to convey, and in turn also convey it to the readers in its true essence.
Not one particular font is truly important or unimportant to be used at all. They should all be utilized to the optimum in accordance with the requirement of the content.