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X Evolution.

Since the launch of the first X series camera FUJIFILM X100 in March 2011, Fujifilm has added FUJIFILM X10, FUJIFILM X-S1 and FUJIFILM X-Pro1, premium digital cameras with excellent image quality, into the series. In order to present and launch these series of X-cameras, McCollins devised strategic plansto help gain momentum.

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We needed to
clarify, simplify and amplify the
Fujifilm brand experience in the Middle East.

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The Strategic Solution

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Street photography culture : We opened up opportunities for individuals to explore the un-posed moments, interpreting life around them and challenging our perceptions of the world.

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Brand personality takeover.

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Niche marketing : Adopting multiple platforms, our narrative focused on creative individuals who are both inspiring and changing what it means to photograph.

Street
Photography
Culture
Brand
Personality
Takeover
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The Execution

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Client Testimonial

We embrace new technologies, are curious and like to enter uncharted territory. Social PR is an essential factor within Fujifilm's marketing mix. With McCollins Media, we found a competent partner who is able to very successfully develop and implement all our project ideas.

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