Turning the spotlight on the latest social media trends of 2020.
I just woke up. I will check my social media
I am stuck in traffic. I will check my social media
I am at work. I will check my clients’ social media (and mine too)
I am bored. I will check my social media
I am on vacation. I will check my social media.
Social media is effervescent, ever evolving, and an integral part of people’s lives and daily routines. Consequently, a content overload and an influx of influencers has appeared, irrespective of the quality of the content being created. So, the next big question is how can your content rise, shine and stand out from the clutter?
Time to buckle up and get ready to embark on an exhilarating journey that will unearth what’s hot and happening and what’s not in the world of social media.
Step (aka Trend) One: Ephemeral Content Leads the Way
Content available for a short duration, namely Instagram and Snapchat Stories will continue to gain momentum this year. Simply put, for most people the only way to consume content is through short and engaging content.
Step Two: Nice platforms will continue to Rise
Facebook, YouTube and Instagram still continue to dominate the social media game, but for how long? Multiple nice platforms are gaining popularity and starting to make noise. Our top three contenders are TikTok, LinkedIn and Twitch.
Step Three: Instagram will remove likes
When one of the largest social networks, like Instagram, implements any major change, it is bound to shake and shape the social media scene.
Instagram is looking to permanently remove its likes. It claims that likes determine a person’s social value and waiting for such validation is detrimental to people’s wellbeing. However, many people are rejecting this claim, and believe that it is merely a means to earn more.
How? Brands will have to invest more in Instagram ads to be able to track their ROI.
Step Four: Social Commerce is the new Shopping Central
This is a new retail avenue that is well on its way to becoming a mainstream retail channel. The more social networks start introducing pro-selling features, like shoppable posts and Instagram Storefronts, the more popular it will become.
Step Five: Video is Crowned King
Need we say more? Maybe a little more.
It has now become imperative that brands utilize video content to stay relevant in the social media domain. According to a Cisco report, 82 percent of all content will be video content by 2022.
Step Six: Technology Adoption will be at an all time High
Social media will see an unprecedented increase in the adoption of augmented reality (AR) and virtual reality; for example, Facebook’s Horizon and AR filters on Instagram.
Step Seven: Influencer Marketing Shows No Sign of Stopping
Or slowing down.
The only difference is that marketers will opt to collaborate with a group of small or micro influencers, instead of one or two celebrity influencers.
Step Eight: More Regulatory Control
Social networks and multiple regulatory bodies are collaborating on tightening their norms and putting in more policies in place to secure and maintain data privacy.
Step Nine: Social Media for Customer Service
Nowadays, social media is the leading channel for any brands customer service, and brands need to be well aware of this development and leverage on it.
Step Ten: Personalization
Personalization is the pinnacle of success for a brand on social media.
Personalized social media ads enable you to send the right ads to the right people at the right time
Step Eleven: Location, location, location
The best way for a brand to attract a local audience is through geo targeting their posts and stories, or their events to get more people to attend. Another way to do so is by utilizing location filters to only advertise to a relevant, local audience.
Step Twelve: Social Listening
Adopting and utilizing social media tools enables brands to garner access to a wealth of consumer insights. Take advantage.
Step Thirteen: User Generated Content
Authenticity. Authenticity. Authenticity.
Step Fourteen: Rise of Social Media Communities
While this is not something new, but it is definitely becoming more popular.
Brands should opt to provide customers with a private networking platform that brings together like minded people.
A great way to generate insights, get genuine feedback, and increase brand loyalty.
Leverage these trends to your advantage, and stay ahead of the competition.
Keep your eyes open and your ears pricked for the latest news, developments, trends and tricks.