What was once it is now out.
It should come as no surprise that Google makes hundreds of changes to its search algorithms on an annual basis. While mostly minor, these changes could potentially affect your search rankings.
Comprehending and analyzing the inner workings of the underworld of SEO will ensure that you and your brand remain a frontrunner in this fickle, technology-driven era.
Here’s what’s in store for 2020:
Most search queries are long-tail and specific. Users want an accurate answer to the exact question they asked.
Opt to create bullet lists, as they will increase your ranking for voice queries, most of which are local.
Last but not least, optimize your website for local SEO.
Feature Snippets Dominate
A featured snippet is a summary of an answer to a search query.
To get ahead aim for question-based search queries and keywords. Opt to use questions from the “people also ask” section, which offers elaborate insights on related questions.
Leveraging Influencers for SEO
Opt to partner with influencers in your niche, who already engage with your target audience.
The backlinks you gain from influencer sites not only show authority to Google but enhance your SEO efforts as well.
BERT is not going anywhere
BERT (Bidirectional Encoder Representations from Transformers) enables you to train your own question answering system.
SEO marketers who apply BERT models increase their chances of ranking on the first page for featured snippets of SERP.
Digital Experiences are in high demand
Focus your user experience on helping your target audience find the information they require.
To provide the best user experience allow yourself to step into your visitors’ shoes, and identify a hurdle they may encounter.
Keep things simple, clear and concise.
Video is king
Embed videos on your website to get more traffic. According to Forrester Research, video is 50 times more likely to show up on the first page of SERP than a web page with plain text.
Optimize your video to your blog’s width. Add copy on the page to help Google understand what your video is all about.
Content length will determine rankings
Needless to say that only high-quality content can help catapult you to page one ranking, but have you ever thought that its length might be an equally important decisive factor?
Both quality and quantity are now integral to the success of your content.
Recent research that the average length of the top ten results is at least 2,000 words.
Lengthy articles increase dwell time, which equates to users enjoying your content, and consequently, Google increasing your ranking.
Mobile search reigns supreme
87 percent of internet users are on mobile phones.
40 percent of transactions occur on mobile.
You will not get far on search engine results if you have not optimized for mobile.
Think beyond responsive designs to rich snippets.
So, what’s the end game?
Today’s SEO is a holistic process that demands both online and offline marketing strategies to succeed.
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