In other parts of the world, Mother’s Day is celebrated on the second Sunday of May. However, in the UAE and most Middle Eastern countries, it is celebrated annually on the 21st of March.
For business owners, Mother’s Day is one of the most profitable days of the year. After Christmas, Mother’s Day is the second biggest gift-giving occasion. Billions of dollars are spent on goods and services just to put a smile on the faces of mothers across the globe.
The arrival of COVID-19 vaccines worldwide has become the reason why people are starting to go out and about again. However, most consumers still prefer the safety and convenience of online shopping. Business owners can grab this chance and boost their sales and enhance their online presence more.
Want to know the top ways to engage your audience for Mother’s Day? Read through this post and get inspired to do the same.
Create a personalized Mother’s Day brand offering.
On special days like Mother’s Day, business owners can utilize the hype surrounding this event and create interactive posts.Sentimental captions can take people on a stroll down memory lane. Bright and light-hearted captions can work just as well to evoke fun memories. Think outside the box and create posts with heartwarming quotes or quirky one-liners everyone can relate to and encourage audiences to share these.
Collaboration with mum bloggers and influencers.
Mother’s Day campaigns require specially curated strategies to amplify interest and increase brand awareness. Audiences online want social proof, and the best way to showcase this is through getting testimonials of your products or services from their favourite bloggers and influencers.
Create a contest for the occasion.
The best way to attract new potential customers is through having contests such as giveaways, polls, quizzes, trivias, and other interactive posts. Encouraging user-generated content (UGC) is an effective marketing strategy that can help you promote your brand, connect with your audience, and even the chance to conduct a market research to learn the latest trends.
Create an e-commerce landing page to drive sales.
The concept of having an e-commerce landing page is to attract possible customers, and convince them to avail your product offerings. This can contain everything from discount offers, and announcements of new products that look interesting enough for the audience to interact with it.
Ad strategy to focus on Mother’s Day gifting ideas.
Special advertisements are everywhere on the days leading to Mother’s Day. So, it is best to use this opportunity not only to give your audience helpful gifting ideas, but to subtly promote your products and services as potential presents for their loved ones.
With Mother’s Day just around the corner, it is best to connect with your audience now and have them engage with your brand through social media campaigns. Try out these engagement tactics yourself, and share with us your thoughts.