With an estimated number of 2 billion users, YouTube has evolved greatly throughout the years–constantly introducing new ways to share content on the internet. Recently, they launched their own kind of short-form videos fittingly called YouTube Shorts–their answer to Tiktok videos and Instagram Reels. According to a post on YouTube’s official blog, Shorts is defined as “[a] new short-form video tool that lets creators and artists shoot snappy videos with nothing but their mobile phones.”
Having a good content strategy is the key to having successful content. Much like TikToks and Instagram Reels, YouTube Shorts is the best way to catch an audience’s attention, within 60 seconds or less. The charm of these short videos is that it gives quick satisfaction for viewers, especially younger audiences whose attention spans are a lot less than the older generation.
With YouTube Shorts still in beta mode, the newest feature is currently only available in certain territories. The feature was first introduced in India in September 2020, and had a successful run in the country. The number of local channels using Shorts increased dramatically since December last year, and the feature now receives a whopping 3.5 million views daily from worldwide audiences. With the results being shown as promising, Shorts were recently made available to users in the US. In the UAE, however, users of the platform can watch Shorts through the app. Despite all these, it might not take long for the media giant to make their newest feature available worldwide for everyone to explore another avenue for their creativity.