McCollins Media | https://mccollinsmedia.com Leading digital agency offering social media marketing services, social media optimization, PR & public relations services, Website development and design, mobile application development, SEO and video production services in GCC Tue, 07 Jan 2020 10:56:25 +0000 en-US hourly 1 https://mccollinsmedia.com/wp-content/uploads/2019/11/cropped-favicon-32x32.jpg McCollins Media | https://mccollinsmedia.com 32 32 Social Media Success: Dissected https://mccollinsmedia.com/2020/01/05/social-media-success-dissected/ https://mccollinsmedia.com/2020/01/05/social-media-success-dissected/#respond Sun, 05 Jan 2020 08:31:00 +0000 https://mccollinsmedia.com/?p=1453

Identifying five key steps to help businesses garner success

Deadlines to meet. Briefs to crack and strategies to set. Prepping for the new business year is both exhilarating and nerve wrecking.

In an ever evolving market, how can you update your social media marketing approach to stand out from the clutter and catapult to new levels of success.

A Bullet Proof Checklist

●      Define your purpose

●      Establish a unique identity for each of your platforms

●      Be consistently present: Post at least once per day, per platform

●      Add value: On occasion, opting to remain silent has proven to be as effective as being communicative

●      Identify and adhere to your KPIs

We can hear you say it.

It sounds too easy, too simple. Do we just tear out and throw away the plethora of papers, books and posts that have been dedicated to the subject? Can the winning formula be simplified into a five-step list?

Needless to say that there is more depth to each step, and multiple elements need to be factored in. However, if we are to sift and sieve to create a basic outline, this is a solid list.

While it is seemingly simple, and may not completely eliminate the grind work, but take our word for it. By identifying these five key steps, you will be able to navigate your way, chart your communication efforts in the right direction, and ultimately stand at the helm of social media success.

Marketers, take note. Effective, easy and simple does win the race.

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Instagram in 2020: All that you need to know! https://mccollinsmedia.com/2020/01/01/instagram-in-2020-all-that-you-need-to-know/ https://mccollinsmedia.com/2020/01/01/instagram-in-2020-all-that-you-need-to-know/#respond Wed, 01 Jan 2020 08:00:00 +0000 https://mccollinsmedia.com/?p=1459 Should a brand have an Instagram account?

Is your brand utilizing its new tool?

Is Instagram losing its spark?

Definitely not.

Despite the growing popularity of multiple new players, Instagram continues to soar high making it a pivotal platform of focus for any Social Media Marketing efforts in 2020.

Over the past year, Instagram has been busy tuning, tweaking, and expanding its offerings, be it through its new Stories additions, e-commerce tools, or updates for IGTV. Consequently resulting in a skyrocketing increase in its number of new users.

Instagram’s popularity and reach is constantly on the rise, and with a few short days away from a new year, this diverse platform is showing no signs of wearing down.

The facts do not lie.

To all marketers out there, 2020 is expected to be the year of the ‘Gram.

This new infographic highlights:

https://qr.finedinemenu.com/#/doors-freestyle-grill. ——- Dubai, UAE this infograph image here

Instagram began hiding likes in Canada in April 2019, and it had expanded its testing to the rest of the world by November 2019.

It has yet to be revealed whether or not this change is permanent.

Hiding the likes in Canada has resulted in a staggering 41 percent decrease in engagement. The one thing that is blatantly clear is that marketers have to up their game, and produce powerful, inspiring, and engaging content with UGC at its helm.

Take home message?

Authentic, genuine and high quality content is the founding pillar of any brand’s success.

There is no quick fix.

Lastly, be sure to do regular research, and stay abreast of the new trends that surface.

Stay tuned for our next dispatch of digital and social media news and findings.

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SEO Trends 2020: The Fact. The Myth. The Legend. https://mccollinsmedia.com/2019/12/25/seo-trends-2020/ https://mccollinsmedia.com/2019/12/25/seo-trends-2020/#respond Wed, 25 Dec 2019 11:54:00 +0000 https://mccollinsmedia.com/?p=1444 What was once it is now out.

It should come as no surprise that Google makes hundreds of changes to its search algorithms on an annual basis. While mostly minor, these changes could potentially affect your search rankings.

Comprehending and analyzing the inner workings of the underworld of SEO will ensure that you and your brand remain a frontrunner in this fickle, technology-driven era.

Here’s what’s in store for 2020:

Voice Search

Most search queries are long-tail and specific. Users want an accurate answer to the exact question they asked.

Opt to create bullet lists, as they will increase your ranking for voice queries, most of which are local.

Last but not least, optimize your website for local SEO.

Feature Snippets Dominate

A featured snippet is a summary of an answer to a search query.

To get ahead aim for question-based search queries and keywords. Opt to use questions from the “people also ask” section, which offers elaborate insights on related questions.

Leveraging Influencers for SEO

Opt to partner with influencers in your niche, who already engage with your target audience.

The backlinks you gain from influencer sites not only show authority to Google but enhance your SEO efforts as well.

BERT is not going anywhere

BERT (Bidirectional Encoder Representations from Transformers) enables you to train your own question answering system.

SEO marketers who apply BERT models increase their chances of ranking on the first page for featured snippets of SERP.

Digital Experiences are in high demand

Focus your user experience on helping your target audience find the information they require.

To provide the best user experience allow yourself to step into your visitors’ shoes, and identify a hurdle they may encounter.

Keep things simple, clear and concise.

Video is king

Embed videos on your website to get more traffic. According to Forrester Research, video is 50 times more likely to show up on the first page of SERP than a web page with plain text.

Optimize your video to your blog’s width. Add copy on the page to help Google understand what your video is all about.

Content length will determine rankings

Needless to say that only high-quality content can help catapult you to page one ranking, but have you ever thought that its length might be an equally important decisive factor?

Both quality and quantity are now integral to the success of your content.

Recent research that the average length of the top ten results is at least 2,000 words.

Lengthy articles increase dwell time, which equates to users enjoying your content, and consequently, Google increasing your ranking.

Mobile search reigns supreme

87 percent of internet users are on mobile phones.

40 percent of transactions occur on mobile.

You will not get far on search engine results if you have not optimized for mobile.

Think beyond responsive designs to rich snippets.

So, what’s the end game?

Today’s SEO is a holistic process that demands both online and offline marketing strategies to succeed.

Want to stay abreast of the latest and greatest trends, news and updates, be sure to follow this space.

Stay tuned.

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Turning the spotlight on the latest social media trends of 2020. https://mccollinsmedia.com/2019/12/20/latest-social-media-trends-of-2020/ https://mccollinsmedia.com/2019/12/20/latest-social-media-trends-of-2020/#respond Fri, 20 Dec 2019 08:28:27 +0000 https://mccollinsmedia.com/?p=1434

What’s Trending?

Turning the spotlight on the latest social media trends of 2020.


I just woke up. I will check my social media
I am stuck in traffic. I will check my social media
I am at work. I will check my clients’ social media (and mine too)
I am bored. I will check my social media
I am on vacation. I will check my social media.

Social media is effervescent, ever evolving, and an integral part of people’s lives and daily routines. Consequently, a content overload and an influx of influencers has appeared, irrespective of the quality of the content being created. So, the next big question is how can your content rise, shine and stand out from the clutter?

Time to buckle up and get ready to embark on an exhilarating journey that will unearth what’s hot and happening and what’s not in the world of social media.

Step (aka Trend) One: Ephemeral Content Leads the Way

Content available for a short duration, namely Instagram and Snapchat Stories will continue to gain momentum this year. Simply put, for most people the only way to consume content is through short and engaging content. 

Step Two: Nice platforms will continue to Rise

Facebook, YouTube and Instagram still continue to dominate the social media game, but for how long? Multiple nice platforms are gaining popularity and starting to make noise. Our top three contenders are TikTok, LinkedIn and Twitch. 

Step Three: Instagram will remove likes

When one of the largest social networks, like Instagram, implements any major change, it is bound to shake and shape the social media scene. 

Instagram is looking to permanently remove its likes. It claims that likes determine a person’s social value and waiting for such validation is detrimental to people’s wellbeing. However, many people are rejecting this claim, and believe that it is merely a means to earn more. 

How? Brands will have to invest more in Instagram ads to be able to track their ROI.

Step Four: Social Commerce is the new Shopping Central

This is a new retail avenue that is well on its way to becoming a mainstream retail channel. The more social networks start introducing pro-selling features, like shoppable posts and Instagram Storefronts, the more popular it will become.

Step Five: Video is Crowned King

Need we say more? Maybe a little more.

It has now become imperative that brands utilize video content to stay relevant in the social media domain. According to a Cisco report, 82 percent of all content will be video content by 2022.

Step Six: Technology Adoption will be at an all time High

Social media will see an unprecedented increase in the adoption of augmented reality (AR) and virtual reality; for example, Facebook’s Horizon and AR filters on Instagram.

Step Seven: Influencer Marketing Shows No Sign of Stopping

Or slowing down.

The only difference is that marketers will opt to collaborate with a group of small or micro influencers, instead of one or two celebrity influencers.

Step Eight: More Regulatory Control 

Social networks and multiple regulatory bodies are collaborating on tightening their norms and putting in more policies in place to secure and maintain data privacy.

Step Nine: Social Media for Customer Service

Nowadays, social media is the leading channel for any brands customer service, and brands need to be well aware of this development and leverage on it.

Step Ten: Personalization

Personalization is the pinnacle of success for a brand on social media. 

Personalized social media ads enable you to send the right ads to the right people at the right time 

Step Eleven: Location, location, location

The best way for a brand to attract a local audience is through geo targeting their posts and stories, or their events to get more people to attend. Another way to do so is by utilizing location filters to only advertise to a relevant, local audience.

Step Twelve: Social Listening

Adopting and utilizing social media tools enables brands to garner access to a wealth of consumer insights. Take advantage.

Step Thirteen: User Generated Content

Authenticity. Authenticity. Authenticity.

Step Fourteen: Rise of Social Media Communities

While this is not something new, but it is definitely becoming more popular.

Brands should opt to provide customers with a private networking platform that brings together like minded people.

A great way to generate insights, get genuine feedback, and increase brand loyalty.

Leverage these trends to your advantage, and stay ahead of the competition.

Keep your eyes open and your ears pricked for the latest news, developments, trends and tricks.

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The Disruption of Mobile Video Trend with Facebook Live and SnapChat taking lead https://mccollinsmedia.com/2018/11/24/the-disruption-of-mobile-video-trend-with-facebook-live-and-snapchat-taking-lead/ https://mccollinsmedia.com/2018/11/24/the-disruption-of-mobile-video-trend-with-facebook-live-and-snapchat-taking-lead/#respond Sat, 24 Nov 2018 12:30:55 +0000 https://mccollinsmedia.com/?p=886

We see a lot more of the millennial a spending time more than ever watching short form video content on their mobile devices. We see social media channels like Facebook and SnapChat making the most of this digital trend.

In order to get people to follow you, you need to provide them value! Brands have successfully shown content which give people live access to events, product launches, let them interact with special guests, and give an insight to what a day would be like in the life of your brand.

People want access to exclusive information. Several brands have used SnapChat to show exclusive information, which otherwise is not available on other platforms. International brands on SnapChat have aced the platform by engaging with their audience on a personal level. Brands have tied up with influencers to feature on their channel and interact with the audience.

Similarly, Facebook has recently created a wave with the launch of Facebook Live which is now available in the Middle East as well. This feature is a great boon for brands who would like to showcase their new collection, new products, in-boxing videos, how to videos, address concerns of their fans, have a talk show or a debate. Brands have created a weekly property using Facebook Live where they tune in every week at a particular time and create a series of content which would engage with their audience. The feature has a live feed where fans can message while the live streaming is on, asking questions and sharing links. Brands like Taco Bell, Nissan, Benefit Cosmetics have already adopted the feature and created huge engagement for their channels. Once the Facebook Live video is completed, it then stays on the page as a normal video. With this shift, Facebook has potentially become a bigger rival to both YouTube and traditional TV.

Facebook Reports have confirmed that people spend 3x longer watching Facebook Live videos compared to those who are no longer live. Facebook has an average of 8 Billion daily video views. Branded video content has 148% greater organic reach as opposed to normal photo posts.

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11 Social Media Trends for Brands to Engage https://mccollinsmedia.com/2018/02/12/11-social-media-trends-for-brands-to-engage/ https://mccollinsmedia.com/2018/02/12/11-social-media-trends-for-brands-to-engage/#respond Mon, 12 Feb 2018 12:31:00 +0000 https://mccollinsmedia.com/?p=908

As the digital space continues to evolve in a predictable but many a times unpredictable environment, brands need to keep experimenting their methods of content delivery to have a grip of their imagination and keep altering their ways of communicating with their target audience.

Brands who are daring on social media always have an edge as they are more reactive in nature to changes that occur in the social space.

We see a lot more of the millennial a spending time more than ever watching short form video content on their mobile devices. We see social media channels like Facebook and SnapChat making the most of this digital trend.

In order to get people to follow you, you need to provide them value! Brands have successfully shown content which give people live access to events, product launches, let them interact with special guests, and give an insight to what a day would be like in the life of your brand.

People want access to exclusive information. Several brands have used SnapChat to show exclusive information, which otherwise is not available on other platforms. International brands on SnapChat have aced the platform by engaging with their audience on a personal level. Brands have tied up with influencers to feature on their channel and interact with the audience.

Similarly, Facebook has recently created a wave with the launch of Facebook Live which is now available in the Middle East as well. This feature is a great boon for brands who would like to showcase their new collection, new products, in-boxing videos, how to videos, address concerns of their fans, have a talk show or a debate. Brands have created a weekly property using Facebook Live where they tune in every week at a particular time and create a series of content which would engage with their audience. The feature has a live feed where fans can message while the live streaming is on, asking questions and sharing links. Brands like Taco Bell, Nissan, Benefit Cosmetics have already adopted the feature and created huge engagement for their channels. Once the Facebook Live video is completed, it then stays on the page as a normal video. With this shift, Facebook has potentially become a bigger rival to both YouTube and traditional TV.

Facebook Reports have confirmed that people spend 3x longer watching Facebook Live videos compared to those who are no longer live. Facebook has an average of 8 Billion daily video views. Branded video content has 148% greater organic reach as opposed to normal photo posts.

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How Mobile Apps Revolutionized Our Lives https://mccollinsmedia.com/2017/12/20/how-mobile-apps-revolutionized-our-lives/ https://mccollinsmedia.com/2017/12/20/how-mobile-apps-revolutionized-our-lives/#respond Wed, 20 Dec 2017 12:35:10 +0000 https://mccollinsmedia.com/?p=915

If we were to revel at how technology has shaped the way we live, we would revel at it for a long, long time. And by the time we finish relishing, it is likely that better and cooler technology would have already been created in that time. We are extremely fortunate to be part of the twenty first century, simply because it is a time when technological advancements really flourish.

The mobile phone is one of these technological marvels that have significantly revolutionized our lives, where our stream of communication has exponentially expanded since the days of telegraphs and postal letters. During the 50s, the mobile phone was a large, chunky device that was only operational in an automobile, using a rotary dial. The incoming calls to this device required an operator to patch through the caller. Around the 90s, the bulkiness of the brick-sized mobile phones was chipped away, and in its place were mobile phones that were smaller, more efficient and had a wider coverage area. Over time, mobile phones were given the ability to connect with the Internet and this paved the way to the creation of limitless mobile applications that can connect, communicate and provide information. Now, fast forward to the twenty first century, where mobile phones have become the quintessential tool for communication and sharing.

Suffice it to say, the recent upswing of mobile applications has changed the way that people express, communicate, share and connect with one another. Gone are the days of using the computer to wait for an email, the days of sharing film-processed photographs or using a folded map for directions. We have limitless applications that let us video chat with a friend who is countries away or instantly share photos on our social networking pages. We never have to miss a precious moment, since our mobile phones are more than capable of capturing our moments in a heartbeat.

We have apps that provide businessmen with constant financial updates on stock markets and able them to analyze financial information straight from their mobile phones. For the younger generations, there are apps that allow them to continue their gaming experiences online or order their favorite pizza to be delivered to their doorstep. Sometimes, when we are confused about which actor was in that movie or that word that’s in the tip of our tongue, we have that pocket device that opens up our world to endless possibilities and answers.

These mobile applications have contributed to our daily life like never before and every day, even more applications are being developed that will certainly aid us in another aspect of our lives. They fit in to our lives so perfectly just like our feet that fit into our favorite pair of shoes and you never know, one day an app might do just that.

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Retail Space for Pop-Ups is a great way to test the Market https://mccollinsmedia.com/2017/10/18/retail-space-for-pop-ups-is-a-great-way-to-test-the-market/ https://mccollinsmedia.com/2017/10/18/retail-space-for-pop-ups-is-a-great-way-to-test-the-market/#respond Wed, 18 Oct 2017 12:37:00 +0000 https://mccollinsmedia.com/?p=921

The retail industry continues to make headlines with the collapse of high street names that has suffered during recession. The trend might have made many apprehensive from investing in the retail sector. However, UAE has seen a new trend of pop up shops that test their ideas and gauge interest before actually stepping into the market.

Several art galleries, events and mall venues have been open to pop up shops for a specific period. It gives these budding entrepreneurs an opportunity to trial and test business concepts that they may have, with minimal risks. Several known brands have also started investing in pop up shops which takes their brand to the customers. An increasing number of retailers have noticed instant gratification nature of the customers as the impetus towards temporary retail outlets.

Local entrepreneurs have built a digital community who follows their pop up shops and create curiosity amongst people about where their next pop up shop might be. A good example would be of a fashion brand called Mochi, who started off with the similar concept, and with the enormous response that they got, they have finally opened their bricks-and-mortar outfit.

Brands are using these interim spaces as a means to create buzz, test new concepts or evaluate a new neighborhood. Accessible, mobile and portable they offer customers a unique retail experience and a great way to interact with lesser-known brands. Dubai’s pop up concepts like My Ex Wardrobe, The Urban Yogi, Shoreditch Muse have been a few of the many concepts that show a change in retail trends. Recently, Furla’s exclusive Candy Pop Up store was seen in Dubai Mall. This pop up store showcased a limited edition of the iconic Candy bag.

Market Outside the Box, a project initiated by Dubai Shopping festival, brought together local and regional brands at Dubai’s first sustainable fashion and lifestyle market. Online retail concept, wamli.com had its pop up shop amongst other retailers.

So with the Pop-Up booms, what is crucial to the success, is marketing this concept right. A few key elements to this success would be:

Increasing Curiosity:

Tease your target audience with what you are going to offer. Let your customers follow you, offer something exclusive. With every new location, get your customers guessing, where you will be next.

Social Media Marketing:

Instrumental to marketing your pop-up shop, social media marketing is a cost effective, real time and gives you the conversions you require. Create an event on Facebook, Live Tweet about your set up and location, post Instagram pictures of the location and customer testimonials, Upload pictures on Pinterest and create a short Video of your pop up for YouTube. Cross promote the content on all social media channels and your customers would follow up pop up shop. Social Media helps create curiosity and gets people sharing more about your pop-up shop.

Be Exclusive:

Your pop-up shop must offer something exclusive, a limited edition perhaps! for bigger brands who have invested in a pop-up shop, give your customers a reason to engage with you in this temporary retail space.

Location:

Study the market, new events or empty retail spaces which may have a potential for a pop up shop and invest in this place accordingly.

Create an Experience:

One of the biggest advantages of a pop-up shop is the ability to create a unique and unforgettable consumer experience. Whether it is through interactive displays, games, contests or music!

Educate and Train:

A pop up store is an excellent way to educate your customers on all that is great about you. The one on one customer interaction will keep your customers engaged to learn more about your offerings.

Brands must analyze the response from different locations, what the customers were most engaged in; use this data to further invest in a potential bricks-and-mortar concept if needed. Pop Up shop concept has been fair to bigger brands and lesser known brands, given them a platform to showcase their offerings. Malls, Art Galleries, Event spaces and community areas are open to this new retail concept, and brands find it beneficial to reach their target audience and test the market.

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Google & New York Times to Distribute 1 Million VR Cardboard Headsets https://mccollinsmedia.com/2017/09/19/google-new-york-times-to-distribute-1-million-vr-cardboard-headsets/ https://mccollinsmedia.com/2017/09/19/google-new-york-times-to-distribute-1-million-vr-cardboard-headsets/#respond Tue, 19 Sep 2017 12:39:00 +0000 https://mccollinsmedia.com/?p=927

We’ve talked about Virtual Reality and Augmented Reality here before, in particular the slow pace at which both are making a mainstream impact. Slowly but surely though, we are starting to see examples manifest in the real world.

Last week a collaboration between Google and The New York Times was announced to distribute 1 Million Google Cardboard Virtual Reality headsets with this weekend’s NYT Weekend edition.

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5 Tips to Market your Mobile App https://mccollinsmedia.com/2017/09/17/5-tips-to-market-your-mobile-app/ https://mccollinsmedia.com/2017/09/17/5-tips-to-market-your-mobile-app/#respond Sun, 17 Sep 2017 13:03:02 +0000 https://mccollinsmedia.com/?p=972

Many a times we spend all our efforts and resources on building a website, and get lazy marketing it. Similarly, today everyone is in a hurry to make a mobile application for their business, but they have not actually thought through on how they will market this app.

Before developing the app, outline the value additions of this App, how is it helping your target audience and then market the application based its unique selling proposition (USP). Another important point you might want to look into this, the platforms you require to be present on. The android market accumulates to 49% of the UAE Market, which makes it important for all apps to be developed in Android and iPhone platforms. These figures will change.

So after you have developed your application, here are 5 Tips on how you could ensure many people download your app and engage with it.

1) Issue Digital Press Release:

Draft a Digital Press release and issue it online. Make sure the PR Newswires carry the press release. You can also use social bookmarking tools for a better reach

2) Blogger Reviews:

Get in touch with Bloggers; get them to review the app. People will give feedback on how the app was helpful to them and what they thought about it

3) Create a noise on social media:

Ensure you create a buzz about the launch of the app on social media. Create a twitter hash-tag outlining the features of the app, posts on Facebook etc

4) Incentive based downloads:

Get your customers to download the app, following a particular incentive.

5) Integrate Online, Offline:

Create some offline collateral’s which mention about your new app, and get people to download the app.

In order to make sure, your app really works for your business, make sure you have some exclusive information available on the app, or a feature for which you can’t do without the app.

Share with us your experience about your app launch, and what worked for you?

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