Getting Mori Sushi Social!
One of the nicest sushi concepts we know in Downtown Dubai, Mori Sushi serves Belgium fusion Sushi! McCollins Media launched the brand on social media – developing its social media strategy, Menu photoshoots, creating seasonal campaigns, new menu launches and inviting bloggers and influencers to this wonderful concept.
We launched campaigns like All you can Eat Sushi, focused on catalyzing delivery via third party vehicles like Zomato, Uber Eats, Talabat and so on.
Building a Digital Ecosystem – understanding the F&B Space in UAE
Social media is not about facebook and instagram only. Mori Sushi dares to create digital marketing campaigns which resonate with the audience of UAE. The brand targets Business Executives as its located in Downtown Dubai. We launched Business Lunch to focus on the business community and to lure them in. Social Media is all about storytelling, and we have created fun and exciting content to ensure just that!
Unknowingly we have attracted a lot of F&B Concepts to our portfolio. With a whole group of Foodies within the agency, we love creating content and working with Food! And this only gets better when we have a brand like Mori Sushi who enjoys creating something different and cares very deeply for its customers! The new year, 2019, is all about digital customer service, the use of Chat Bots, Whats App Business to reserve tables or attend to customer complaints. We take the digital communication one notch higher with our personalized approach for our brands. Taking ownership for our brands is key, and we take this very seriously.