McCollins Meida

cryo

Case Study

Cryotherapy is much loved by the wellness community in today's time. We were given a mandate to increase awareness about CRYO and its locations in the UAE. With a 360 Digital Approach, we worked along with our client to create several campaigns ongoing each year. From organic content, content creation to performance marketing and blogger collaborations, have a read on how we worked with CRYO on their digital mandate.

The Objective : To increase brand awareness of Cryotherapy and increase bookings and footfall to all CRYO locations across UAE

The Route

Social Media

Social Media Campaign to activate and engage the audience with campaigns like Every Body is a CRYO Body. The campaign is inclusive to all body types and welcomes people of different ages and pace of life to enjoy the benefits of Cryotherapy. Being active on Instagram, Facebook, TikTok we generated awareness about CRYO services, promoted content to the target audience and set a sales funnel to generate leads.

With a heavy influencer marketing strategy, we focused on creating user generated content for CRYO - to show everybody is a CRYO body.

Performance Marketing

Run Social Media Ad Campaigns via META Ads, TikTok Ads and Snapchat Ads to engage with the target audience. Conversion Ad Campaigns and Brand Awareness Campaigns were key.