Technology Marketing Solutions catering to the Middle East
The world today revolves around technology. From a simple task like heating your food to playing a movie at home with surround sound technology, our life cannot move on without this.
While devising strategies for technology based brands, they have to boost customer engagement while talking about the greatness of the brand. With brands under this industry, it is not only about promotional tactics, but also increasing traffic to the stores, offline or online.
As an agency with great experience in various industries, we forayed into technology marketing with brands like LG, Samsung, Fujifilm, and so many more.
With the help of social media, it becomes easy to increase brand awareness for your business. Although executing strategies that are devised for social media is a difficulty, upon proper implementation, it brings immense growth. We develop digital brand guidelines for your brand to ensure consistency in the GCC market.
From a strategic and creative approach, we plan the annual marketing plan for your brands covering content marketing, blogger collaborations, distributors support, offline promotions which leads to online promotions, brand activations and so on.
Participating at key events like GITEX or product launches to support our Technology clients.
As far as a tech company is involved, when it comes to content marketing, the company has to be sociable. People receive the brand well if the discussion around it is guided well. Your target audience has to be made part of the brand through the content you put out and we will make sure that happens. Even in the 21st century, there are people who still feel a distance between themselves and technology. So, with the content strategies we devise, we have to close the gap and assure them that our technology will only serve them better and make their lives easier.
We develop websites with state of the art technology and scalability for different markets. For technology brands, showcasing products is key. Providing multimedia content to showcase them, showing reviews or customer sentiments to create an aspiration to own a piece of technology and to list all technical specs.
The website is built in a way that it is SEO friendly and Google Ads can drive traffic to the website.