loader-logo
Digital Brand Activation Agency

Digital Marketing Services

Whatsapp Us

Search Engine Optimization

Search Engine Optimization (SEO) is a digital marketing tool used for increasing traffic via organic search engine results. It helps your business to maximize both the quality and quantity of consumer traffic.

Google Ads Management

Google Ads is an online marketing system developed by Google. It employs the Pay-Per-Click method. That means that you have to pay every time a potential customer clicks on your google ad.

Social Media Marketing

Facebook and WhatsApp rank among the top social media platforms in Dubai. They have penetration rates of 82% and 83%, respectively, across all ages. You can leverage this massive population on social media platforms to market your products and services.

Social Media Monitoring and Analysis

Tools such as Facebook Insights allow you to analyze users’ behavior on Facebook. Also, Google Analytics helps you figure out which social media platform gets what amount of traffic. All these enable you to make better-informed decisions on where to channel your social media marketing efforts.

Digital Marketing Services

Marketing in our world today has shifted a great deal from traditional to digital platforms. Businesses have transferred their focus from radio, TV, and printed adverts to internet-based digital marketing services.
On average, an adult in the U.S spends over 6 hours every day on the internet and especially social media. And this is actually excluding the many persons whose jobs are fully online.
With digital marketing services, you can make efforts to convert these consumers into actual customers for your business. Let us consider some of the most effective digital marketing services every business should know.
award

Samsung

Social Media Agency in Dubai
award

Midea

Social Agency Dubai
award

Mercedes

Interactive Media Agency in Dubai
award

Sofitel

Social Media Agency in UAES
award

Fujifilm

Social Media Integration Dubai
award

Pioneer

Social Media Companies in Dubai
award

Toshiba

Website Development Dubai
award

Radisson

Creative Digital Agency in Dubai
award

Dubai Airport Freezone

Mobile App Development in Dubai
award

RTA

Digital Brand Activation Agency in Dubai
award

ENOC

Media Agency in Dubai
award

Mazda

Social Media Services in Dubai ,

Showcase of some
of our favorite SEO Projects

We love to work with brands that dare to be different
and those who are ready to make some noise in the digital space.
thumb

Midea

Seo & Sem
thumb

Savoy Dubai

Seo & Sem
thumb

Pioneer Middle East

Seo & Sem, UI/UX
social-media-companies-dubai

Search Engine Optimization

How SEO works
Search engines such as Google seek to give searchers the best services. They do this by suggesting the best and most relevant content when users search for. When a certain topic or keyword is searched, search engines scan different websites to find the most relevant matches. This determines which contents rank higher on the pages of the search results. That is why pages and websites optimize their contents to meet SEO requirements.
Important Elements of SEO
  • Keywords: Keywords are some words and phrases that people mostly use to search for contents online. In your bid for keywords, go for those with high search rates relative to your content.
Let’s assume you sell cars. You can use short-tail keywords such as cars or phrase keywords such as best sports cars for sale. You can also use local keywords such as “the best cars for Dubai residents” to target potential customers in Dubai.
  • Content: Search engines such as Google have a way of checking the relevance of your content to determine their ranking. Sections such as title and subheadings are better keyword-optimized to boost visibility. Even the filenames of media items on your website matter too.
  • Off-page SEO: This includes all the SEO optimization activities outside of the intended page. The most used method is Backlinking. Search engines assume your contents are valuable when there are good backlinks from external websites directing traffic to you.

Google Ads Management

Google Ads is an online marketing system developed by Google. It employs the Pay-Per-Click method. That means that you have to pay every time a potential customer clicks on your google ad.
Keyword Targeting
For your ads, products, or services to rank high on search engines, you have to target some relevant keywords. Thorough keyword research will help you understand end-user needs and what keywords to target for effective visibility.
Competitor Analysis
It is important to analyze your business’ competitors’ marketing strategies to know how better to stand out. You can check the keywords they use and how much they bid for them. This will help you optimize your efforts in your digital marketing campaign.
Google Display Ads
This is a system in which Google studies your potential customers’ online activity and displays your ads to them at strategic places. It is a part of the Google Display Network and a good remarketing strategy.
Remarketing Ad Campaigns
Remarketing targets your previous visitors and customers. It helps you display ads to potential customers based on their previous activity when they visited your site or used your app.
Mobile Optimized Ads Campaign
With up to 96% of smartphone users in Dubai, your ads campaign performs better when they are optimized for mobile users. The landing pages are better when they are responsive and optimized for conversion.
Geo-Location Targeting
Using this technique, you can target customers within a particular location or region. Google Ads provides you with an option to choose the areas you want to target with your ad campaigns. Google Trends analyzes keyword search stats based on country, region, subregion, and city. You can use this tool to figure out which areas are more likely to have greater demands for your products or services.
Magnetic Ads
One of the best ways to get loyal customers is to show the contents that can attract them. This is the basic idea behind magnetic ads. Instead of chasing clients with just messages and adverts, you can push out engaging content to specific targets. Customers who develop an interest in your content are more likely to stay loyal. However, you still need to ensure that your contents are progressively magnetic.
Quality Score Analysis
The relevance and quality of your PPC ads and keywords combine to determine your Quality Score from Google’s ratings. It is an important parameter in the calculation of your Cost-per-click. Factors that influence your Quality Score include:
  • The keywords relevance
  • Click-through Rate (CTR)
  • Quality and relevance of your landing page
  • The performance of your Google Ad account over time.
Ways to Minimize the Cost of Google Ads
  • Analyze your PPC campaigns in order to optimize and improve your quality score
  • Analyze the performance of your keywords and remove irrelevant keywords. That way, you can guarantee that your ads are reaching the audience that really matters.
social-media-agency-dubai
social-media-companies-dubai

Social Media Marketing

Facebook and WhatsApp rank among the top social media platforms in Dubai. They have penetration rates of 82% and 83%, respectively, across all ages. You can leverage this massive population on social media platforms to market your products and services.

Social Media Monitoring and Analysis

Tools such as Facebook Insights allow you to analyze users’ behavior on Facebook. Also, Google Analytics helps you figure out which social media platform gets what amount of traffic. All these enable you to make better-informed decisions on where to channel your social media marketing efforts.

Tips for Effective Social Media Marketing

  • Optimize your content development and content management
  • Feature links to your websites and offers in the bio section of your profile and in your posts
  • Boost customer engagement by creating contests or other interesting and possibly prized activities.
  • Maximize social commerce features such as Facebook Shop and Instagram Shopping for quick customer conversions.

Email us on info@mccollinsmedia.com for your next brief!
Optimize your business model and build a digital culture

We grow brands, create
experiences and solve problems.

Contact Us

get in touch






Email us
209, Entance C, Loft Offices 1 - Dubai Media City
Follow us on