Google Ads is an online marketing system developed by Google. It employs the Pay-Per-Click method. That means that you have to pay every time a potential customer clicks on your google ad.
For your ads, products, or services to rank high on search engines, you have to target some relevant keywords. Thorough keyword research will help you understand end-user needs and what keywords to target for effective visibility.
It is important to analyze your business’ competitors’ marketing strategies to know how better to stand out. You can check the keywords they use and how much they bid for them. This will help you optimize your efforts in your digital marketing campaign.
Google Display Ads
This is a system in which Google studies your potential customers’ online activity and displays your ads to them at strategic places. It is a part of the Google Display Network and a good remarketing strategy.
Remarketing Ad Campaigns
Remarketing targets your previous visitors and customers. It helps you display ads to potential customers based on their previous activity when they visited your site or used your app.
Mobile Optimized Ads Campaign
With up to 96% of smartphone users in Dubai
, your ads campaign performs better when they are optimized for mobile users. The landing pages are better when they are responsive and optimized for conversion.
Using this technique, you can target customers within a particular location or region. Google Ads provides you with an option to choose the areas you want to target with your ad campaigns. Google Trends
analyzes keyword search stats based on country, region, subregion, and city. You can use this tool to figure out which areas are more likely to have greater demands for your products or services.
One of the best ways to get loyal customers is to show the contents that can attract them. This is the basic idea behind magnetic ads. Instead of chasing clients with just messages and adverts, you can push out engaging content to specific targets. Customers who develop an interest in your content are more likely to stay loyal. However, you still need to ensure that your contents are progressively magnetic.
Quality Score Analysis
The relevance and quality of your PPC ads and keywords combine to determine your Quality Score from Google’s ratings. It is an important parameter in the calculation of your Cost-per-click. Factors that influence your Quality Score include:
- The keywords relevance
- Click-through Rate (CTR)
- Quality and relevance of your landing page
- The performance of your Google Ad account over time.
Ways to Minimize the Cost of Google Ads
- Analyze your PPC campaigns in order to optimize and improve your quality score
- Analyze the performance of your keywords and remove irrelevant keywords. That way, you can guarantee that your ads are reaching the audience that really matters.